VJR Advisory Group is built on one belief: that every individual and business deserves access to qualified, honest, and proactive financial guidance — not just during tax season, but at every stage of their financial journey.
We exist to make tax compliance, financial planning, and business advisory genuinely accessible — cutting through jargon, reducing complexity, and delivering outcomes that people can actually rely on. Every file we handle, every return we submit, every client we guide is a reflection of that commitment.
We envision a future where VJR Advisory is the go-to name for individuals, startups, and growing businesses seeking comprehensive financial guidance — not just a one-time tax filer, but a long-term partner who grows with them and champions their financial wellbeing.
Our values aren't framed on a wall — they show up in how we handle your file, how we respond when things get complicated, and how we treat every client regardless of the size of their account.
We verify before we file. Every return, every registration, every document goes through a qualified CA's review — not just a software check.
We speak in plain language. No jargon, no hiding behind complexity. If there's a notice, a change in law, or a decision to make — we explain it clearly and give you our honest opinion.
We plan with you, not just for the current year. Our advice is shaped around where you're going — not just where you stand today.
VJR Advisory Group is backed by a team of qualified Chartered Accountants and specialists, each bringing deep domain expertise across tax, audit, GST, corporate finance, and more. When you work with us, you're not handed off to a junior or an algorithm — you're working directly with an expert who knows your domain inside out.
Founder & CEO · Finance Professional
CA Background · 15+ Years Experience
"Real-world finance experience, not just textbook advice."
Vijayaraj HK founded VJR Advisory Group with a simple goal: to give individuals and businesses access to the kind of qualified financial guidance that was previously available only to large corporates. With over 15 years of experience spanning real estate, NBFCs, e-commerce, and CA firms, Vijayaraj brings a rare combination of industry depth and advisory precision to every client engagement.
He has worked closely with some of India's most respected real estate developers — Assetz Property Group, Vajram Group, and VBHC Group — where he led financial planning, project feasibility, and compliance functions.
The only advisory firm led by a finance professional with direct real estate developer experience.
Areas of Expertise
Chartered Accountant
FCA, BBM
"GST isn't just a compliance checkbox — it's a strategic lever when handled right."
Praveen J C is a Fellow Chartered Accountant with over a decade of practice experience, specialising in GST advisory, audit, and assurance services. He has guided businesses across industries through the complexities of GST implementation, structuring, and litigation — from first-time registrations to multi-crore audit assignments.
Beyond compliance, Praveen is known for his ability to help businesses set up the right foundations early — advising on business structure, incorporating entities, registering licences, and putting in place the internal policies that prevent costly problems down the road.
Trusted by businesses for end-to-end GST and audit support from day zero to scale.
Areas of Expertise
Chartered Accountant & Company Secretary
B.Com, FCA, CS, DISA, AIIA
"Cross-disciplinary expertise means no gap between your tax, company law, and audit needs."
Anupama Shenoy is a rare multi-credential professional — a Fellow Chartered Accountant, a qualified Company Secretary, and a Commerce graduate, additionally holding a Diploma in Information Systems Audit (DISA) from ICAI and membership of the Insurance Institute of India. She is also an empanelled auditor under the Karnataka State Cooperative Act.
With 15 years of experience in direct taxation, she brings specialised knowledge in compliance, advisory, and litigation across income tax matters. Her audit practice spans cooperative societies and banks, private limited companies, and NGOs — making her one of the most versatile members of the VJR team.
One of very few professionals who combines CA, CS, and DISA — covering tax, company law, and IS audit under one roof.
Areas of Expertise
Chartered Accountant
FCA, M.Com, B.Com
"When a GST notice lands, you want someone in your corner who's handled this before."
Narasimha Murthy R is a Fellow Chartered Accountant with over 10 years of practice experience and a focused specialisation in GST litigation, notices, and appeals. He combines strong academic foundations — an M.Com and B.Com — with hands-on experience resolving some of the more complex GST disputes clients face.
His work is centred on a core belief: that most GST notices, when handled properly and promptly, can be resolved without escalation. He works with clients to prepare watertight replies, structure appeals effectively, and navigate the GST authority processes with confidence.
Specialist representation for GST notices, appeals, and departmental proceedings.
Areas of Expertise
Chartered Accountant
FCA · 10+ Years Experience
"Not every business needs a full-time CFO — but every business needs CFO-level thinking."
Aditya Undekari is a Chartered Accountant with over 10 years of experience across some of India's most dynamic business environments — including listed entities, high-growth startups, and established corporates across e-commerce, SaaS, real estate, manufacturing, and FMCG.
He brings corporate-grade financial rigour to VJR's advisory practice, specialising in virtual CFO services, financial reporting, and transaction advisory. His experience leading audit functions and managing ERP restructuring projects makes him the go-to expert for businesses that are scaling, restructuring, or preparing for investment, acquisition, or merger activity.
Brings listed-company and startup-scale CFO experience to businesses of every size.
Areas of Expertise
Registered & Licensed Practising Professionals
Whether you need help with your taxes, your business finances, or a complex GST matter — our team is ready to take it on.
No obligation · CA-guided · Response within 2 hours